Read Graphic Designer's Guide to Clients: How to Make Clients Happy and Do Great Work by Ellen M. Shapiro Online
Graphic Designer's Guide to Clients: How to Make Clients Happy and Do Great Work CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the .Renowned desig
| Title | : | Graphic Designer's Guide to Clients: How to Make Clients Happy and Do Great Work |
| Author | : | |
| Rating | : | 4.67 (950 Votes) |
| Id Book | : | 1581152760 |
| Format Type | : | Paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2003-06-01 |
| Type File | : | PDF, DOC, RTF, ePub |
Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively.Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs.Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the
Ellen Shapiro is the founder and president of Shapiro Design Associates, which since 1978 has specialized in identity and print projects for corporations and non-profit organizations. She developed her passion for design under design legend Herb Lubalin, under whom she worked with such clients as Schlumberger Limited, L’Oréal Paris, and International Typeface Corporation, publishers of U&lc. A prolific design journalist who is known for her witty, often provocative interview style, Ellen Shapiro has been writing about the relationship between clients and designers for many years and has been published in prestigious design magazines such as Communication Arts, Print, How, Step Inside Graphic Design, the AIGA journal, and Critique. Her book Clients and Designers (Watson-Guptill Publications, 1990) was voted a “must for every design library” by readers of Critique. Before starting her own design business, Ellen Shapiro graduated from UCLA’s College of Fine
Great stories. Following this five chapter prelude, the meat of the book begins, with a series of 17 interviews with well-known designers (and clients), including: Milton Glaser, April Greiman, Rick Valicenti and others.
Whether you're looking to land your first client, or want to generate some referral business from your fifth, Graphic Designer's Guide is one book that will surely have some good advice to offer.. There's also no real organization to the book which definitely makes it "not a guide". Not all of it is about client management.. As designers, creating solid, thoughtful solutions to design challenges is only part of the battle. It however, is a very long collection of conversation style stories (told via interview questions) with client and designer (all very big names at that). The title suggests that this books provides "guidance" and advice on client management for graphic designers. It really feels as if the author is just showing off that she knows these big
Whether you're looking to land your first client, or want to generate some referral business from your fifth, Graphic Designer's Guide is one book that will surely have some good advice to offer.. There's also no real organization to the book which definitely makes it "not a guide". Not all of it is about client management.. As designers, creating solid, thoughtful solutions to design challenges is only part of the battle. It however, is a very long collection of conversation style stories (told via interview questions) with client and designer (all very big names at that). The title suggests that this books provides "guidance" and advice on client management for graphic designers. It really feels as if the author is just showing off that she knows these big
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